In the United Kingdom alone there is an overwhelming number of theatres, and theatre companies that I could compare Reading Rep to. Therefore, I needed to devise a filter to help me decide the four companies I was going to analyse in comparison to Reading Rep.
After discussing with Aidan, Paul and observing the website, I decided the filters would be as follows.
Firstly, location is important. Reading Rep is the only reparatory theatre company in Reading and Paul told me that one of his aims is to add to the culture of Reading town and Berkshire. Consequently I will be assessing The Progress Theatre in Reading. Although this theatre is currently quite different from Reading Rep, I want to see how their marketing addresses the people of Reading.
Secondly, Reading Rep is undeniably ambitious. Their plan is for the company to be established within the community, so in this case I am planning to look at Cheltenham’s Everyman Theatre. Cheltenham is my hometown and for most of my childhood, I went on school trips to this theatre to watch a range of productions. As it formed an important basis for my own dramatic interest and education, it will be useful to have a look at the marketing of the Everyman and other theatres like it to see what Reading Rep can learn from them.
The other criteria that has affected my decision is genre. As my placement is focused around The Nativity Play Goes Wrong, I am going to look at groups focusing on contemporary or modern theatre and the way they present these. Two helpful theatres I have found are the London Contemporary Theatre Company and the Faction Theatre Company, both in London.
The final chosen four are
- The Progress Theatre, Reading http://www.progresstheatre.co.uk/
- The National Theatre, London http://www.nationaltheatre.org.uk/
- Everyman Theatre, Cheltenham http://www.everymantheatre.org.uk/
- London Contemporary Theatre http://www.londoncontemporarytheatre.com/
If I need more inspiration, I am going to look at some of the following:
- Donmar Warehouse, London http://www.donmarwarehouse.com
- The Faction Theatre Company, London http://www.thefaction.org.uk/