The purpose of this placement and blog is not only to help Reading Rep, but to also aide my understanding of marketing and business. In the past I have done internships with marketing teams but, until I began this placement I have never led an investigation. Therefore, I started with the basics and I have researched marketing processes used today. The following are the two most relevant to this project:
Strengths Weaknesses Opportunities Threats
Political factors Economic factors Sociocultural factors Technological factors
These processes have given me a structure to my analysis and research. I have used S.W.O.T more than P.E.S.T mainly because the former seems more relevant to this investigation. The criteria for P.E.S.T marketing suggests a consumer business on a larger scale.
Therefore, the basis used for this marketing assessment is S.W.O.T, and hopefully this form of analysis will enable me to find useful information for Reading Rep.